Look through the configuration items tab and find where your system will have different values.
Add a new Attribute.
Alter one of the web messages to reflect your organization.
Experiment with exporting a service item or template
Things to Think About
There are many items in the Configuration Manager that can have a universal impact across both Kinetic Request and Kinetic Survey. How you manage access will be something to discuss.
Web messages are the item most often forgotten.